fbpx

Oh No – Where Did Social Media Go???

Lately I have been thinking a bit about “The Grid”…you know that thing that keeps us all connected! Imagine waking up one day and you are in Little House on the Prairie…no grid, no iPhone, no iPad, no Internet, no Twitter, no Facebook, no telephones, no television…NO ELECTRONIC TECHNOLOGY! What would we do as a society? Think for a second…the headlines in North Korea have been exposing us to that possibility…and E-Bomb. Something that could potentially knock out even the most un-assuming pieces of technology that we depend on…even fuel injection cars.

No this post is not a conspiracy theorist type of post..just one to think, what if all of this electronic technology was GONE? I think of the Allstate Commercial addressing the economy with the message about getting back to basics. But what if that message had a bigger meaning…basics beyond electronic technology.

What has Social Media taught us that could translate into the Little House on the Prairie scenerio? Think for a second…hmm, it has taught me how to use innovation to build relationships. It has taught us that communities are important for so many reasons..but most importantly how to communicate using new innovation.

So, if right this second someone took an eraser and starting erasing the laptop sitting infront of me, the iPhone in my hand, the telephone at my desk, the server in the closet, the electrcity in the walls…and on and on. I would want to know how my friends I have built connections with on Facebook, Twitter, email, blogs, etc. are doing. I would want to reconnect in a more basic manner. I would want to figure out how to communicate with my grandparents, my friends I established on Twitter who are all over the world, etc.

We would innovate and create new forms of communication or step back and rely on traditional forms of communication to find ways to gather, communicate, share ideas, have a drink, and so on. We might even start writing letters again, you know those good ole fashion hand written letters that might be delivered via a horse or a person driving a car that only uses a carburetor.

We would probably value face-to-face interaction because we cannot quickly get our fix on Twitter where we communicate like someone watching a tennis match. Do we depend too much on electronic communication and forget how to establish and maintain relationships outside of the grid? Have we evolved too much with the grid where we can only create a thought through a keyboard which restricts our critical communication skills necessary in a face to face interaction?

HMM…I wonder. I wonder where we are going? I wonder who will be able to evolve without the grid? Will I be able to or am I conditioned to depend on the iPhone?

When I left broadcast television news back in 2000 to return to graduate school, one thing I did was step back from the grid. I got rid of a cell phone and tried to re-evaluate how I communicate. It was nice not to depend on that device that followed me around… tying me to the grid.

Now…I am dependent upon the grid! This powerful pieces of connectivity that i get thoroughly pissed off when i drive through a “DEAD ZONE” or when my cable modem drops connectivity for ONLY A FEW MINUTES. Oh no, I can’t write a blog, I can’t tweet, I can’t upload a photo….I JUST CAN”T EXPRESS MYSELF…what has the world come to?

But hold on…I am breathing…I can talk…I can shake a hand…I can communicate with my mouth…with my handwriting. I can still express myself.

Have you ever caught yourself saying…what did we do before the Internet? What did we do? Really…what did you do? Maybe we did actually Tweet, maybe using a different method?

I have always explained my conversations in Twitter using this scenario. Imagine showing up for a big conference and you walk into a room filled with close to a thousand people. As you walk through the crowd, you ware walking in and out of conversations…listening to comments as you make you way through. You might stop for a second to chat…then keep on walking, in and out of conversations….until you reach a group you are ultimately there to see. You might still mingle after finding that group, walking in and out of conversations…but ultimately you are there to talk to certain groups…as you are listening to different conversations.

Did I just describe Twitter in a different context…a different paradigm…different physicality? Is Social Media just a technology or a communication method regardless of technology? What is the grid?

Video Editing is more than pushing buttons! Telling Stories!

The idea behind video editing is half passion and half technique. Video editing is more than just editing…it is creating a story, creating a vision that forces the audience to forget they have peripheral vision.

How do we do that…well, let me say that it has taken me years and years of editing tape-to-tape and non-linear editing. You have to understand the technical constraints in-order to manipulate the editor to make it produce what your mind is envisioning.

How do I edit…well, I work first with technique…then passion!

1) I like to build sequences. What do I mean by sequences? Well, a series of shots that creates a series of visual images that shows the action. An example would be if you are getting out of a car and closing the door. The first shot would be a wide shot of the car as you get out of the car, to the tight shot of your hand opening the handle, leading to the next medium shot of the door opening, etc. One of the best directors I think uses sequences very well is M. Knight Shyamalan. He likes to use a series of shots brought together where they lead from wide shot to tight shots in sequences. This technique is allows the audience to engage with the visual story without even realizing it has happened.

2) I like to let sound drive the edit. I LOVE SOUND EDITING. I may not be the best technical sound editor, but I love to use sound to predispose the audience to what shot is about to come. If I am getting ready to show you the train is going by, I like to slowly bring the sound up from the train in the preceding shot to get you mind thinking train and then BAM…there is the train. An since I like to edit in sequences (wide to tight shots), and there is a “jump cut”, you can use sound to blend the edit to fake out the mind. You basically make the eye forget the visual mistake by nailing it with some sound that distracts the eyes. I also like crisp sound to edit. If the hammer is nailing the nail, I want to hear that crisp sound and make sure it matches!

3) WIDE, MEDIUM, TIGHT, SUPER TIGHT…TELL THE STORY! That is my motto…my mantra. I am somewhat a purest when it comes to my editing style. Now, I can get flashy with those fast, graphical edits…but I like to tell the story as I would visually see it with my eyes. Our eyes do not pan, they do not zoom…so why should we edit that way? You will not see me edit pans or zooms unless it reveals something. So, I search for the opportunity to edit from a wide to tights. Especially in interviews where I want to create pacing…start with a wide shot on a comment, then cut to the tight shot comment for emphasis. This creates pacing and visual interest!

4) I edit in a Non-Linear Paradigm (Final Cut & Avid) using Linear methods. I am in the zone when I have two BetaSP Decks side by side, manipulating the four channels of audio and one video track to tell a story. It is my opinion that most editor these days are sloppy allowing the non-linear editing software just create a dissolve or effect when there is nothing else to do. Linear editing is a tremendous exercise forcing one to think two shots ahead and three shots behind. You have to know what shots you are going to use next and how they blend with the previous shots. YOU ARE TELLING A VISUAL STORY…not just creating visual overload.

5) I like to evaluate a sequence or the final product in a couple ways…mainly to see if I gained success. I like to watch the video with my ears closed, eyes open; then watch again with eyes closed and ears open. This is to see of the sound and the visuals tell the same story. I also like to get others to watch the the final product and watch them as they watch the story. I like to see where they loose interest, where they have emotion, basically to see if the purpose matched the reaction.

6) I like telling stories! I like to be able to throw out all the rules and sacrifice the technique in order to achieve a better story. If there is a great moment captured and it needs to breathe…no fast edits, no sequences, no fancy effect…then let it breathe! Your audience will thank you for it and come back for more!!!!

Editing Food For Thought! Do you have any thoughts?

Building a Social Media Presence around Video

Using video is one of those mediums that can really enhance your social media presence and can add so much to your campaign. BUT, you gotta think through this little bag of tricks. If done incorrectly, this integrated marketing tool can make you look like a dummy! (I almost just typed a bad word).

I am not going to talk about message development, that is a whole other ball of wax. I am going to talk about how using video online can help generate traffic, relationships, and enhance your SEO.

First…create a series of short messages around a campaign, event, and idea.  When I mean series, I mean more than 3 different video messages. These need to be targeted at a specific audience and a specific topic. This over-arching theme will bring these messages together.

Second…have a home-base for these video messages.  Whether it is a blog, a video section of your site, or the homepage; these video messages need a home so people can find them within one consistent place.

Third…these video messages need to have a equal treatment in production quality as the message itself. If it is meant to be shaky and  dark…your message better represent the reason why it is shaky and dark. But, be controlled in the delivery of the production quality. The person watching needs to understand your message, the production quality needs to enhance the message not detract.

Fourth…create a channel on YouTube, Blip.tv, or Vimeo to host all of these video messages. Once the messages are created, upload them to these channel and spend time developing the title for each video, the description, and the tags/key words. I sometimes use the URL of the homebase for these messages in the title.

Fifth…schedule a release of these messages. If you have produced 5 of these and you want to share all of them…maybe release them once a week. Use the embed code provided by YouTube, Blip.tv, or Vimeo and place them within the site. Once placed…tell the world!

Sixth…tell the world that they are updated on your home-base. Use TweetDeck and/Hootsuite to regually tell the world that a new video has been updated. Use email marketing and even LinkedIn to tell your spheer of influence that is it live and people can go watch it. Ohh…when you tell them, use the URL where it is located at the home-base and shorten the URL using TweetDeck or Hootsuite. This will allow you to track the clicks. This works well in a blog where you have a specific URL for each blog post.

Seventh…create a discussion around the video that was just updated. Get on your social networks and tell people about the video and ask their opinion about the content, create a discussion.

Eighth…repeat this process. Olivier Blanchard (@thebrandbuilder) talks about consistency and frequency when using new media and social media combined. It is smart thinking.

Video in Blogs: more than the brain dump!

Video production is one of the most time consuming efforts one can take on when trying to create content for online media. It is not only one of the most time consuming but can be one of the most labor intensive and cost prohibited methods to engage an audience via a message. Now, I know that it has become easier to take that small video camera, shoot some video, upload it to YouTube, and post it to the site. But there is a balance: when to use professional based services/equipment and consumer based services/equipment.

As this is one of my areas of offering…I understand the market is shifting with online video content being created and offered by more consumer based models. But, with that said…this leads me to my argument. There are times and places when to use video content for the blog. There are times and places when to use consumer based equipment and when to use more professional based services. Bottomline…it comes down to MESSAGE. Yep!

Regardless of how and why you approach the production, video for the blog can be POWERFUL…Yes, if used the right way! Now, I am not an expert, just a person that understands user-centered applications of video content. I did get my graduate level education based in user-centered design and audience analysis and I been working behind the camera since 1992 with numerous awards for broadcast television excellence. That was the credibility spin for you…but it was to let you know I am not just shooting you a line of bull.

Here are some thoughts to consider when creating video content for your blog:

  1. Do not put all of your eggs in one basket. Basically, no need to feel like you have to record an eight minute video about your thoughts when you can spread out the topics to multipurpose the content.
  2. Multipurpose the content. You are going to invest in time in setting up the equipment to shoot the video, shot lots of short video segments that can be used not only in the blog but in other areas.
  3. Keep the video content to around a minute, and no more than minute and a half. Remember, the attention span of a quick clicking web browser can only engage in video content so long.
  4. Create multiple short video segments within one shoot. I worked with a client and we shot a whole years worth of content in one day, enough to release one video on his blog once a week.
  5. Know that the video content for the blog must either take the complimentary position to the written content or the reverse. Know which is the most important content and shape the post based on this concept.
  6. Research a good technical set-up for the shoot, if you are a one man show. DO NOT sit in front of a mirror or window…the camera will not like that. You can also use a household standing light as your “key light” filling your face to make you not look so dark.
  7. Make sure you have a good audio set-up. This means invest in a microphone that can record you; so you not sound like you are standing across the room.
  8. Consider hiring a video producer/message creator/videographer for this production. This person will help you formulate your message and keep you on task with the message and delivery. They will also help you with the technical side so you can focus on the delivery and not if the camera is going to tip over.
  9. Use the power of YouTube. It helps you with SEO and also with that big homogenous linkage system that powers Google. Plus, it can play on almost all the mobile devices so anyone can view your message within your blog.
  10. If you want to consider private hosting, consider someone that deliver to mobile devices via HTML5 or other javascript based applications. I use Sorenson360 and it has great user analytics from viewership to length of video watched.

So…take with a grain of salt. Give me your thoughts and ask questions.

Remembering A Fallen Hero from Iraq: Memorial Day

When I was working in Special Projects for WCNC-TV back in 2006, we were putting together a special show for fallen heros during the Iraq Conflict. A story came across our radar, one that was done for the News Department on a nightly turn around. This story touched my boss Allison Andrews and she came to me to see if I could re-edit the story, add some touches to it for a special show she wanted to put together.

Some of you do not realize, but in larger television markets; some stations have Special Project/Investigative Units staffed specifically to take stories that had more layers to investigate and invest for in-depth review and production. These stories had a little something different that was worth the extra time and effort. The News Department was tasked to find stories to find and produce within the same day. Sometimes they needed more attention. This story caught our eyes, ears, and hearts. This takes a lot!

You see, I have visited more houses during my time as a journalist, interviewing families who have lost loved ones serving our country. I have conducted more interviews, edited more stories about loved ones lost during their service. More stories than I choose to remember. But I should remember, because it is their service that provides the mere freedom and luxuries that I take for granted during my daily life. I am the only male on my father’s side of the family that did not serve his country. I was a mathematics major at Clemson and should have been in the Navy flying jets. But, I had asthma and the armed services threw up a red flag. Because of this…I try to find some way to honor those who have served in my place.

This Memorial Day, I remember a story from 2006. Marine Staff Sergeant Jason Ramseyer from Lenoir, North Carolina lost his life in a road side bomb in Iraq. It was April 20, 2006 to be exact when his mother and wife received the news that he had past away. He had two girls. I remember you Staff Sergeant Jason Ramseyer, and I am forever grateful for your service to this great nation. You have laid down your life in front of this altar of freedom, more than I could ever do for this great nation.

Here is the story we produced in his honor.
Marine Killed

Here are some links to learn more about Staff Sergeant Jason Ramseyer:
Arlington National Cemetery
Fallen Heros Memorial
Military Times
Black Five
Palm Beach Post

So you want to have video in your blog? STOP, DROP, & ROLL

So you want to start using video in your blog? You either have a camera, know someone with a camera, or willing to hire someone to produce it professionally? OK…stop, drop, and roll! Seriously, the fire is raging and you better take a chill pill before you pull out the camera!

First…ask yourself this question, why must you use video in your blog? Are you doing it because every other Tom, Dick, and Harry blogger is doing it and the peer pressure to keep up is so overwhelming that you can’t stand it anymore? Are you doing it because you feel like it will bring value to your audience, your customers, or your prospects? Why do you want to do a video blog?

Second, ask yourself…what is your vision for the video blog. Is it going to be this five minute monologue tyraid of you standing in front of the camera re-iterating the very same thing that could bring more value if you just wrote the darn post, and you were too lazy to write it in the first place? What do you really want to communicate? What is your vision?

Third…how do you want this video message to really impact your audience? Do you want to engage the audience with some educational piece that can bring value to their business or life? Or do you want to try to fill them with more useless knowledge that will add to the video noise currently out there competing in this vast space of social media.

Fourth…will the production quality of the video message(s) match the quality of the content? If you hire some jam-up production group to make it look awesome, provide you with high quality deliverables that will look awesome, but the content stinks…atleast they will say it looks good.

OK…now let’s get away from the sarcasm. Before your start a video blog…step back and think about what you really want to communicate and why are you choosing this medium. The video blog needs to bring value to the audiences’ experience and can compliment current content, especially if you have built a readership. The video in the blog needs to be short and sweet and give a true reason why someone will stop and watch. It should be no more than a minute and half! Really 1:30! For it to be effective, you need to do it consistently and provide some sense rhetorically why this blog post warrants a video to accompany the post.

Some of the most successful integration of video in blogs are ones that are unique in content, provide quick usable pieces of information, or shed some light on a subject. They are used on a regular basis where the audience knows there is a reason why someone is talking to them.

I worked with a lawyer where we used a video blog as a means to provide a series of FAQ’s or tid-bits about the law that inform individuals about specific legal statutes. We produced enough video content for close to a year where each video was released once a week. They had a branded introduction and we stored them on YouTube, embedding them on the blog. This provided great SEO especially since we used appropriate tags within YouTube and each blog post. Each one was no more a minute long and we positioned each of them with either a topic, event, or a case.

A great use for video in a blog can be a series of interviews. You can interview a subject and split each video up based on an individual question and response. This will allow an individual to have multiple videos from one interview, then you can spread out a series of post to promote your blog and the topics covered.

So…before you pull out that camera and try to one-up the next person; STOP, DROP, and ROLL. And do not roll the camera. Sit down and plan out the strategy for the video. Think audience, message, and delivery!

HTML5, VP8, H264 – What is all this video stuff?

At the beginning of this year, one of my major initiatives when starting my new company is to offer high-quality video content for my customers and not be restricted specifically with Flash Video codecs. Why…well, it is heavy, takes for ever to encode, and does not maximize the high definition image my clients pay me so dearly to deliver.

First stop, go mobile. I did tons of research on companies providing solutions for mobile video delivery. From Brightcove, Kaltura, Sorenson and host of others were on my choping block to sift through and see what fits me best. Right now, 360 by Sorenson has worked well providing rich media delivery to not only web interfaces but also to iPad, iPhone, and iPod Touch. They have more to come and waiting on the HTML5 release.

But one of the major places I have been watching is the HTML5 discussion. I am currently using an HTML5 player on my homepage for video delivery. This allows different browsers select with video codec to use whether it may be Flash, Quicktime, or even OGG.

So…today was a big day in the video delivery arena. Google announced it’s acquisition of On2 Media and the release of the VP8 codec as an open source codec. As a part of this they announced the WebM Project as a part of the release of the VP8 codec as an open source codec.
***FYI, below are some links that explain all this stuff like HTML5, VP8, etc.

Now…what the hell does this mean for the end consumer. Web video delivery is changing faster than I can find a new gadget to buy. Also, Flash video is not the main gig anymore and I am thankful. With VP8 and other codecs that can be wrapped by an HTML5 player, high quality video will be delivered faster and to more browsers including mobile platforms. The big boys are openly acknowledging that offering video to the standard desktop is the wave of yesterday and the consumer demand to watch video over any mobile device is crucial.

So…when you are thinking about working with a video production group or a video technology group to distribute your video content, the game is changing fast. It is more than just burning a DVD and compressing to play on your website. It is now outputting the right flavors of your project and getting them to your audience. Seriously, audience and wear they watch the video content is the crucial equation to this game. If you are trying to reach people on an Android or and iPad, you better be able to distribute that message to that technology! Audience and Distribution is the crucial question!

A year ago, it was all Flash Video or some Quicktime for web. Becuase of that, you could not access this content on most mobile devices and some browsers. Now, with all the new mobile devices whether be in your pocket or on the door of your refrigerator…the next generation codecs and players like VP8, H264, HTML5 will allow you to get a message to a targeted audience regardless of the technology! Are you working with just cool video producers or are you working with peeps that can create the message and understand how and where it needs to be delivered?

OK…cool links:

Today’s Google Annoucement from the Google I/O 2010 Conference
Mashable’s 5 Tools for Integrating HTML5 Video into your Website
What is HTML5 Video from Wikipedia
What is VP8 from Wikipedia
The WebM Project
The Digital Media Update from Sorenson’s CEO Peter Csathy on VP8

How political candidates use video to tell their story!

New media is a great new tool that has helped political candidates reach out beyond the traditional outlets, and tell their story. We witnessed history as the first African American ran for the highest political office in America, and he used the power of new media to reach his target audiences…his masses.

He engaged with YouTube, email blasts, Twitter, and other means to distribute his message. He coordinated this video message with television advertising. Then he used all of this connection points to bring the masses to watch a one hour television special from the eyes of his audience, telling their story. He was the host.

The one thing I have noticed when he used online video messaging, it always came from him looking directly at his audience. It was not these taped interviews where he was looking off camera, submitting to q&a from media outlets and pre-produced interview sessions. He had a script, it was well crafted, short and obtainable in one sitting, it was phrased in active voice, and he looked at his audience directly eye to eye, face to face.

He distributed these video messages with that same strategy that they were crafted. He used email blasts with embedded images that gave the illusion that someone was going to click the video and it opened up a landing page where the video would rest. Lots of times it was a place to sign-up to donate, sign-up for a newsletter, or commit to attending a rally or function.  He made this process easy…his team programmed and planned for the user interface to be easy and mindless.

He drove traffic to his YouTube site which housed all of his messages, this done by embedding the YouTube video within the landing page. This helped with SEO and creating digital connection points so that the keywords (the issues) where found easily when people used Google to find information. He created the illusion of the digital conversation.

We as business owners can learn a lot from this campaign, this practice, this initiative. People want to here from us, our story! They want to see us say it. They want to know what we look like, our expressions, our emotions, our passionate delivery. If you have listened to the critical analysis’s of his presidency, they spend a lot of time talking about his expressions. This conversation comes from digital penetration…he has made all of his emotions available but showcasing them on a regular basis for the world to see. Wouldn’t we be so lucky to have the same effect? These tools are out there for us to use! What is your story?

Building a campaign using the “Red-String” of Storytelling

So what is the Red-String when it comes to telling a story? Hmm…well it is the underlying theme that connects all the layers within a story. Bob Dotson of NBC’s American Story talks about telling a good story. A good story is one that is memorable…one with layers. Layers of individual stories bound together by an underlying theme or story-line, hence the “Red-String.”

Think about the best book you have ever read, or one of your favorite movies. It is a bigger story built around little micro-stories connected together by a “Red-String.” Each little scene or story is placed ever so appropriately at the right place, at the right time, in the right sequence to build and “argument” or thought.

Let’s take a look at the “Red-String,” as it is shown here graphically. This is the only way I know how to explain this concept.


As you notice the relationship is somewhat of a linear relationship between the audience’s engagement and time. Over a period of time, the story-line is moving along as the audience engagement increases during each micro-story or plot. As the story-line moves along, the audiences engages with some intensity during the rising and falling actions of each plot. As the story progresses through each plot, from one to the next, it is held together and connected by the “Red-String.”

At a specific point, at the right time…the author brings all the plots together with a reveal or rising action. This is where the “Red-String” ties the knot bringing all the story-lines together reveal the bigger picture, the main plot-line.

So this translates directly to any marketing campaign. It is my opinion that any effective marketing campaign capitalizes on building relationships with target audiences, delivering small messages over time. These messages build to a bigger “reveal” or “call-to-action.” These messages are little stories, micro-stories connected by the underlying theme of the campaign, or the “Red-String.” The point where the main “call-to-action” is placed is at the right time when the “Red-String” ties the knot.

Social Media Technologies are just another technology that is added to the bag of tricks; but what they really are….they are just distribution points. Some professionals refer to them as connection points, a point that allow users to interact with distinct audiences. Social Media outlets are just a bit different because they carry one inherent value that closely relates to word of mouth marketing, they use relationships as driving force. To build engagement, your must build trust…to decide to become a “friend,” “fan,” or “follower.”

The “Audience Engagement” axis is extremely important part of this discussion. Lots of professionals create Social Media “accounts” and immediately start marketing the goods/services. Unless you are “Hot” brand…you need to spend time building audience engagement before implementing an effective “call-to-action” campaign.

This is where the idea of “listening” is so critical. As in any relationship, trust has to be gained and the relationships have to be forged. As the trust builds, and the conversation increases, the audiences grow. And slowly over time, the stories can be distributed to create an awareness for the campaign. This is where the true effectiveness of the “Red-String” ties the knots of the stories, the campaigns, the message.

So in the world of storytelling, are you telling those stories that are connected by the “Red-String?” Is your campaign relevant or just a bunch of little messages with no direction, purpose, of relevant placement. What is the “Red-String” in your campaign?

The desert really does flood!

When I worked for KPHO-TV in Phoenix, Arizona…I never knew what story I might be covering on a day-to-day basis. It could be anywhere in Arizona, Mexico, California, or even across the US. We were the flagship station for Meredith Corporation and you never know where the story would take us.

I remember it vividly. I worked Sunday to Thursday…so the page would come at 10am Sunday morning preparing me for my 2:30 – 11pm shift. At that time, we communicated using alpha numeric two-way pagers and mobile phones. As I would wake up to the bright Arizona sun, the pager would hum across the bedside table bearing my assignment for the day or even for the week.

It was required for me to keep a week’s worth of clothes in my full size blazer along with enough video tape, cable, and water to cover the story. I have been in an FBI standoff in the middle of the Arizona desert heat that reached 120 degrees. Dehydration was a reality. As photojournalists based out of Phoenix, we were also required to be trained by Phoenix Fire Department…how to cover stories in the heat, wildfire blazes, and structure fires. Covering stories was more than collecting sound bites and broll, edit, then put up the dish and get on air by 5pm…it was about understanding and adapting to our environments. It was about making the most of what we had and finding ways to work smart and efficient to collect, complete, and distribute compelling stories effectively and efficiently.

This hot morning, the buzzing pager gives me the message…heading to western Arizona to find a town underwater. Not sure when I will return. Hmm…I am in the middle of the freaking desert. A town under water? Is the assignment desk speaking in tongues or are they playing CYA since we have burned all of our helicopter hours for the month and they want to know if what the scanners are saying are true.

Out of the shower (better take one since this sounds like I might not get one for a few days), grab the camera and batteries, and off to Wenden, Arizona. When I get there…this what I found. Needless to say, I was out there for four days, slept in the Blazer and captured and produced dozens of stories of destruction and loss. I worked closely with a great writer and reporter Laurie Raymond.

So many stories, so many visuals, so many lives changed…including mine. I never thought I would see a desert town underwater.