SEO: Google Plus One vs. Facebook Like -> Better +1 & Like
Last week, I wrote a post detailing the effects of creating Google Plus Profile and how it directly impacts your rankings in Google. If you look at the image below…you can see what I was detailing in my previous post, showing where my Google Plus Profile is located in a simple Google Search of my name.
But a friend of mine (Mandy Vavrinak) commented on the blog post raising a question about a Bing.com search.
So let’s take a look at what will happen with a Bing.com search of Bobby Rettew:
Notice what is the top item in this search, my Facebook Profile…interesting. Well Duh, this makes since especially given this article from CNN.com back in October 2010, the Bing/Facebook search deal. Bing.com is influenced by the number of “Likes” in a Bing.com search, as detailed in this blog post. BTW, my Google Plus account was way back in page fifteen of Bing.com with this search.
So, what are we learning from this little discovery, a Facebook Profile Β is to Bing.com as is Google Profile is to Google.com, when it comes to SEO. Thus the “Plus One” concept in a Google search result will influence rankings in a Google search similar to the influence of a “Like” in a Bing.com search.
So Google is looking at our impressions within a search result with the Plus One similar to the “Like” in Facebook. By clicking +1 beside a search result, it gives you stamp of approval. These +1’s will show up in search results if your are logged into your Google account, and allow you to click it you have a Google Plus account.
Three weeks ago, I noticed something new in my WordPress blog. I have the “1-Click/Retweet/Like” plugin by LinksAlpha installed. It let me know it was time to update this plugin. When I updated, it added the +1 for Google Plus as one of the options to share. Now I have it placed at the bottom of each post.
This allows people to give a post a +1 as a sign of sharing in Google Plus. Each plus one helps a blog post, a website, a brand in Google’s rankings. The same as clicking the “Like” for Bing.com’s rankings. Ultimately, it is a way to show approval and help your favorite pieces of content show up in search rankings.
So here it is…if you have a Google Plus account and a Facebook account, you need to “+1” just as much as you “Like” to help your favorite pieces of content in search rankings. This will ultimately share with your friends in both outlets the things that your like the most. This influencing our social networks and social rankings of content.
Oh…by the way, there is a change in my Google Profile ranking in Google.Β Last week (July 6, 2011), my Google Plus Profile was listed number four in a search for my name, now it is number one:
I have “+ 1’d” this content π Thanks for investigating, bobby rettew π
I have “+ 1’d” this content π Thanks for investigating, bobby rettew π
@MandyGambrelVavrinak bobby rettew Well…I think there is more to this little deal. I wish I had a complete understanding of how all these algorithms work for both…but it is definitely interesting! But, thanks for raising my awareness for Bing. You Rock!
@MandyGambrelVavrinak bobby rettew Well…I think there is more to this little deal. I wish I had a complete understanding of how all these algorithms work for both…but it is definitely interesting! But, thanks for raising my awareness for Bing. You Rock!
I’ve noticed Google bumping results that I’ve given the +1 to, but only when I’m signed in. No change when I’m logged out and location turned off.
While I can’t prove that +1 improves your rankings (yet), I imagine that it will improve click through rates. If I see that 5 of my friends gave something the +1, then I’ll be more likely to check it out myself.
I’ve noticed Google bumping results that I’ve given the +1 to, but only when I’m signed in. No change when I’m logged out and location turned off.
While I can’t prove that +1 improves your rankings (yet), I imagine that it will improve click through rates. If I see that 5 of my friends gave something the +1, then I’ll be more likely to check it out myself.
@jim_ferguson Jeff..this is an interesting scenario, one that I am trying to fully understand and apply. I know I am only touching the surface on this whole idea behind +1 and “Likes” for the respective search engines…but sure is starting to make the argument that social outlets are starting to truly drive search engine results…especially given that Facebook and YouTube are the top two sites internationally based on hits. I would love to hear more thoughts as you find them. Thanks for stopping by! ~BR
@jim_ferguson Jeff..this is an interesting scenario, one that I am trying to fully understand and apply. I know I am only touching the surface on this whole idea behind +1 and “Likes” for the respective search engines…but sure is starting to make the argument that social outlets are starting to truly drive search engine results…especially given that Facebook and YouTube are the top two sites internationally based on hits. I would love to hear more thoughts as you find them. Thanks for stopping by! ~BR
@bobbyrettew @jim_ferguson There’s no doubt that social is affecting search, and that’s a trend that I imagine is only going to grow moving forward.
@bobbyrettew @jim_ferguson There’s no doubt that social is affecting search, and that’s a trend that I imagine is only going to grow moving forward.
I have “+ 1’d” this content π Thanks for investigating, bobby rettew π
@MandyGambrelVavrinak bobby rettew Well…I think there is more to this little deal. I wish I had a complete understanding of how all these algorithms work for both…but it is definitely interesting! But, thanks for raising my awareness for Bing. You Rock!
I’ve noticed Google bumping results that I’ve given the +1 to, but only when I’m signed in. No change when I’m logged out and location turned off.
While I can’t prove that +1 improves your rankings (yet), I imagine that it will improve click through rates. If I see that 5 of my friends gave something the +1, then I’ll be more likely to check it out myself.
@jim_ferguson Jeff..this is an interesting scenario, one that I am trying to fully understand and apply. I know I am only touching the surface on this whole idea behind +1 and “Likes” for the respective search engines…but sure is starting to make the argument that social outlets are starting to truly drive search engine results…especially given that Facebook and YouTube are the top two sites internationally based on hits. I would love to hear more thoughts as you find them. Thanks for stopping by! ~BR
@bobbyrettew @jim_ferguson There’s no doubt that social is affecting search, and that’s a trend that I imagine is only going to grow moving forward.
Very interesting. If you simply Google my name (I compete with a large international law firm and Paul Reed Smith guitars) my G+ account ranks number one. I have always used Twitter as a great example for showing the power of social. Pre-Twitter I was no where to be found…post-Twitter I was always on the first page.
In a sense Google has done in a week for me what Twitter took 2 years to do… Also I am no where to be found in Bing (except my Facebook account), so obviously Google is better ; )
Very interesting. If you simply Google my name (I compete with a large international law firm and Paul Reed Smith guitars) my G+ account ranks number one. I have always used Twitter as a great example for showing the power of social. Pre-Twitter I was no where to be found…post-Twitter I was always on the first page.
In a sense Google has done in a week for me what Twitter took 2 years to do… Also I am no where to be found in Bing (except my Facebook account), so obviously Google is better ; )
@reedsmith Reed….you bring up a great point, one that I have not thought through. We have been preaching the power of social via Twitter and now, as you articulated, Plus has achieved this power exponentially in time. I was talking with a friend and we are noticing the partnerships:
– Google and Google Plus- Bing and Facebook
Both social outlets associated heavily with a search engine. If you look at the recent rankings, Facebook and YouTube are the number one and two most visited websites internationally. So where does this leave Twitter? Well, they are starting to really become ingrained with Apple and the Government. Will Apple create search engine?Lots of thoughts and lots of time to explore!
@reedsmith Reed….you bring up a great point, one that I have not thought through. We have been preaching the power of social via Twitter and now, as you articulated, Plus has achieved this power exponentially in time. I was talking with a friend and we are noticing the partnerships:
– Google and Google Plus- Bing and Facebook
Both social outlets associated heavily with a search engine. If you look at the recent rankings, Facebook and YouTube are the number one and two most visited websites internationally. So where does this leave Twitter? Well, they are starting to really become ingrained with Apple and the Government. Will Apple create search engine?Lots of thoughts and lots of time to explore!
Very interesting. If you simply Google my name (I compete with a large international law firm and Paul Reed Smith guitars) my G+ account ranks number one. I have always used Twitter as a great example for showing the power of social. Pre-Twitter I was no where to be found…post-Twitter I was always on the first page.
In a sense Google has done in a week for me what Twitter took 2 years to do… Also I am no where to be found in Bing (except my Facebook account), so obviously Google is better ; )
@reedsmith Reed….you bring up a great point, one that I have not thought through. We have been preaching the power of social via Twitter and now, as you articulated, Plus has achieved this power exponentially in time. I was talking with a friend and we are noticing the partnerships:
– Google and Google Plus- Bing and Facebook
Both social outlets associated heavily with a search engine. If you look at the recent rankings, Facebook and YouTube are the number one and two most visited websites internationally. So where does this leave Twitter? Well, they are starting to really become ingrained with Apple and the Government. Will Apple create search engine?Lots of thoughts and lots of time to explore!