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Accountability for ReTweets, Shares, and Likes – SHAME ON US!

Should we be accountable for the information we share, we re-share, re-tweet, “Like”, or repost? What do I mean…should we be accountable when we add to the mis-reporting of information?

Well…this is what had me thinking, and it all started with this report:

Then CBS News reported this on the social space:

Then a barrage of followers, local news outlets, media outlets, and social media consumers began sharing as fast as wildfire. This was just one of the many tweets that were flying around on Facebook, Twitter, and other social outlets…people sharing false information:

This is a tweet that was shared on someone’s Facebook feed. So this one piece of information was shared by three different source before I found it!

So should we be accountable for sharing information and adding to the massive mania that ensued, like tonight with Joe Paterno’s health situation.  Jeff Sonderman of the Poynter Institute does a great job of recounting today’s reporting or information surrounding Joe Paterno. I also used some of his screen shots for this blog post.  Jeff included this in tonights recap:

The Associated Press took some pride in having waited, and thus not reported the false rumor. AP Director of Media Relations Paul Colford told Poynter in an email, “At no time did AP report or imply Paterno’s death on any platform. AP was relying upon actual reporting. Just like with the aftermath of the [Gabrielle] Giffords shooting.”

Oh yeah…remember that!

Steve Safran does a great job recounting the escalation of tweeting and sharing from notable mainstream media outlets during the Congresswoman Gabrielle Gifford’s shooting.

“While the story of the Tucson shootings spread, early reports were mixed and often conflicting. This is often the case in a breaking and developing event. However, incorrect reports that Rep. Gabrielle Giffords had died spread across the Twittersphere, sparked by tweets by NPR News, Reuters and CNN — some of which were subsequently deleted.”

Oh…I guess if we just retweet, share, or even “Like” mis-reported information, we can just go back and delete it for some damage control. But it is sad when family members have to take on the social space to discount the social eruption of mis-reported information:

There are many great journalists out there and I want to give a shout out to @NewMediaJim for sharing this with us!  Here is the actual tweet from Joe Paterno’s son:

So back to my original question…should we, the collective social media voyeurs be held accountable for mis-reporting of information. Should Twitter, Facebook, and other social outlets hold the users of these accounts to a standard in the terms of agreement?  Here is something interesting in Twitter’s Terms of Services:

“You understand that by using the Services, you may be exposed to Content that might be offensive, harmful, inaccurate or otherwise inappropriate, or in some cases, postings that have been mislabeled or are otherwise deceptive.”

Now I realize that there is no way that we could hold every individual responsible and legally culpable for sharing, re-sharing, retweeting, or even clicking the “Like” button surrounding incorrect information. It is the same as standing in room with your family during Christmas and saying that Aunt Sue has a bad heart, and before you know it the rumor has spread to family members that did not attend the get together that she had died.

But…if you were Joe Paterno’s family dealing with the massive story surrounding Penn State this part year, would you be upset when it was mis-reported that Joe Paterno had died. I would even be inclined to say that they (the Paterno family) might have some legal standing to file a suite against the media outlets’ mis-reporting this information. An how about the Gifford’s family?

Should we as consumers of information hold  the outlets that share this information accountable? Should we publicly question there sources of information and even rally for larger ethical standards. Well…maybe not, we are voyeurs just as much as they are…we are consuming and still following them online.

SEO: Google Plus One vs. Facebook Like -> Better +1 & Like

Last week, I wrote a post detailing the effects of creating Google Plus Profile and how it directly impacts your rankings in Google. If you look at the image below…you can see what I was detailing in my previous post, showing where my Google Plus Profile is located in a simple Google Search of my name.

But a friend of mine (Mandy Vavrinak) commented on the blog post raising a question about a Bing.com search.

So let’s take a look at what will happen with a Bing.com search of Bobby Rettew:

Notice what is the top item in this search, my Facebook Profile…interesting. Well Duh, this makes since especially given this article from CNN.com back in October 2010, the Bing/Facebook search deal. Bing.com is influenced by the number of “Likes” in a Bing.com search, as detailed in this blog post. BTW, my Google Plus account was way back in page fifteen of Bing.com with this search.

So, what are we learning from this little discovery, a Facebook Profile  is to Bing.com as is Google Profile is to Google.com, when it comes to SEO. Thus the “Plus One” concept in a Google search result will influence rankings in a Google search similar to the influence of a “Like” in a Bing.com search.


So Google is looking at our impressions within a search result with the Plus One similar to the “Like” in Facebook. By clicking +1 beside a search result, it gives you stamp of approval. These +1’s will show up in search results if your are logged into your Google account, and allow you to click it you have a Google Plus account.

Three weeks ago, I noticed something new in my WordPress blog. I have the “1-Click/Retweet/Like” plugin by LinksAlpha installed. It let me know it was time to update this plugin. When I updated, it added the +1 for Google Plus as one of the options to share. Now I have it placed at the bottom of each post.

This allows people to give a post a +1 as a sign of sharing in Google Plus. Each plus one helps a blog post, a website, a brand in Google’s rankings. The same as clicking the “Like” for Bing.com’s rankings. Ultimately, it is a way to show approval and help your favorite pieces of content show up in search rankings.



So here it is…if you have a Google Plus account and a Facebook account, you need to “+1” just as much as you “Like” to help your favorite pieces of content in search rankings. This will ultimately share with your friends in both outlets the things that your like the most. This influencing our social networks and social rankings of content.

Oh…by the way, there is a change in my Google Profile ranking in Google. Last week (July 6, 2011), my Google Plus Profile was listed number four in a search for my name, now it is number one:

Say NO TO FOLLOW! A little self-reflecting rant.

Enough of this Follow Me stuff! Seriously, I follow enough stuff already. Follow me tells me you are going to push your brand, your thoughts, your ideology on me…one tweet, one post, one update at a time. Really, are we so self-indulged to think that everyone has something so important to say that we must follow everything. That is not social…it is a dictatorship of push notifications.

Say yes to join! Join the conversation, join the community, join the fun…join not follow.

Think about it the next time you set-up a campaign. But who really wants to create a campaign, everyone creates campaigns. Why not create communities. Communities do not follow everyone in the group, they join a conversation. They area community of people with common conversation.

How about just share! Share the conversation.

We are so excited that we have created a social media account, we want to stamp it on every freaking media outlet from television, print, websites, post card, etc. We place icons on these pieces with something that says “Follow Us.” But how do we follow you when you do not even put the URL for us to click and type. I guess “you” spent so much money on these campaigns, you feel like you have to tell everyone and include the social networks to make sure the “target audience” follows the message. But what happens after you follow? Seriously, what do I do after I follow. Should I sit back and feel excited that you are now going to overwhelm me with updates and not even let me join the conversation. Because when I follow you, you do not even have the common courtesy to respond with a conversation after all of your push notifications.

We are so excited that we created these campaigns, we do not even think of the un-sustainable effect they will have with a “Follow” mentality. Why…because what is going to happen when the person who is pushing the information leaves, changes, looses interest in the campaign. If it is all push, then the community is not leading the charge…the community is the sustainable part of the message.

Say no to Follow and yes to Share! Go find the community and build the technology around the community to facilitate engagement.