Insights

Bobby Rettew's Creative Blog

Great Digital Approach to Zika Virus by Mayo Clinic #digitalhealth

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This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well:

  1. It is simple!
  2. Dispels the myths
  3. Provides information in written and video form.
  4. It is sharable.
  5. It provides media outlets video content to download for use in broadcasts and online via the media section where they have to sign-in to download.
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Digital Impact from #SCPrimary – Google Trends as Key Indicator of Outcomes

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There are three areas that I am watching during this Presidential election process that I think is worth watching:

Google Trends
Facebook Signal
FiveThirtyEight.com

These three areas have lots of fascinating real time data that has proven to showcase lots of predictive data, wrapped together within interesting visualizations. Data is sometimes hard to dissect and contextualize, but each of these three outlets do a wonderful job of pulling information together in some contextual meaning.

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Digital and Social Media Impact of Zika Virus: Strategy Recommendations

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There is increased search on Google for information about Zika virus, based on data supplied by Google Trends. Charleston, SC is leading the state geographically with increased Google search about the virus along with our neighboring state (Georgia) seeing an increased amount of search. Bottom-line, people are searching and seeking information.

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Real Time Links To Watch During 2016 Presidential Debates

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Here are the links to watch during the upcoming Presidential debates. Lots of interesting stuff to watch online during the debates, as you research the candidates. I am not providing a link to Facebook Signal access, since it is based on each person being gratned access. I use Facebook Signal as a barometer to watch conversation trends.

Here are the links, or online resources I watch during the 2016 Presidential Debates:

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Should hospitals use social and digital to talk about Zika Virus?

I am watching the digital curve surrounding Zika virus from inside Google Trends alongside monitoring the amount of conversation on Facebook using the Signal product. It was just yesterday that we noticed that Zika Virus moved to the trending position in Facebook after the media covered President Obama’s announcement surrounding funding to attack Zika virus.

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Digital Impact and Equity of Donald Trump: Post Republican Debate #GOPdebate

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Up until this point, I have not really paid much attention to both the Republican and Democratic debates for their respective party nominations. But the biggest thing that caught my attention was the decision by the Trump camp they were not going to take part in the live debate hosted by Fox News. He decided to boycott the debate and host his own television show for the Wounded Warriors Project.

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360 Video and The Patient Experience

Imagine…recording a 360 Video? It is an amazing video production process that leverages lots of cameras to record simultaneously, 360 degrees. The idea is to allow the audience to experience the video and be able to take a 360 degree virtual tour while the video is playing.

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Reaching Patients Where They Are – Quint Studer’s Hardwiring Excellence – Social/Digital Perspective Part Two

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I was sitting in my Wednesday night prayer group sharing stories of how God has spoken to us this week, sharing perspective of what it means to be grounded. We are taking part in a long discussion surrounding the book “Grounded” by Diana Butler Bass. We spent time going around the room sharing our thoughts and experiences. It is this story I am about to share, bringing me to the next section of Quint Studer’s book “Hardwiring Excellence.”

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Quint Studer’s Hardwiring Excellence – Social/Digital Perspective Part One

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Over the next few months, I am going to be writing and reflecting on a wonderful book I have read numerous times, “Hardwiring Excellence” by Quint Studer. I have read it numerous times, even listen to the audio book on long road trips. Here is a book that is the beacon for those who lead hospitals, work in hospitals, and care about patients and employees. Quint Studer is a pioneer in patient satisfaction and laid the groundwork for all the benchmarking in patient satisfaction scores. The goal for me is to relate his teachings and methodology into a digital communication paradigm, one that is leveraging social media everyday to build relationships not only with the consumers but those inside operating hospitals.

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Too Much Funnel…Need More Credibility – Tell Your Story

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I have been thinking a lot lately about the business behind content and how it has become more important everyday to truly tell our story. We are finding more and more every day, content is your communications’ most equitable position; the more you tell, the more you share, the more you have in the content cue, the larger the brand bucket for your organization.

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Telling the whole truth…the complete narrative, not just what sounds pretty.

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Sometimes capturing moments does not necessarily mean we disregard other perspectives. Do you ask your self…which images do you choose to share and which images do you choose to disregard? Do you save the disregarded images to revisit at a later time? Do you spend time reviewing the images that were not made public? Are the images you share those that paint a perception of your reality that necessarily disregard an untold truth, bringing a larger texture to broader narrative?

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