Lincoln Taproom

Storefront Stories

The Lincoln Taproom is a small business owned and run by one Rick Sanders. The taproom serves their customers by providing craft beers, fine wines, and the coldest root beer in the area. However, the Lincoln Taproom is much more than just a taproom. It is a place for families. Come by and take a seat in their famed beer garden, enjoy live music and food from some of the most popular food trucks in the area. Get your kids an apple juice and let them enjoy themselves by playing games offered such as connect four and cornhole.

It may be located in the small town of Pelzer, but the taproom has garnered attention as of late from surrounding areas such as Greenville and Simpsonville. It is a continuously growing business, one definitely worth checking out.

The Lincoln Taproom
28 Main Street
West Pelzer, SC 29699

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team
Taylor Merner: Director
Benjamin Despres: Producer
Jeremy Thompson: Camera Operator
Cameron Cook: Editor
Bobby Rettew: Professor & Executive Producer