The Fashion Shack

Storefront Stories

The Fashion Shack is a long standing, locally owned Anderson business that serves the community by reselling designer brands at a discounted price. Owner Beth Pierce and family have a passion for reaching their community and creating a space where men, women, and children alike can express themselves through fashion. It was an incredible opportunity to partner alongside the business and be a part of their story. The dedication and persistence of Beth and her store is evident in the midst of this pandemic, and we are proud to stand alongside her and share her storefront story.

The Fashion Shack
Owner: Beth Pierce
118 E Benson St, Anderson, SC 29624
864 964 9212

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:

Grace Matthews: Videographer
Anna Weeks: Interviewer/Manager
David Rolon: Videographer
Asa Waters: Producer
Loudon Rosier: Editor