The Olive Shoe

Storefront Stories

Say hello to our friend Lauren James, owner of The Olive Shoe near Carolina Wren Park. What started as a graphic design side hustle became a full-time business venture during the pandemic. Check out her story and visit her store the next time you’re in Downtown Anderson! #andersonstrong

The Olive Shoe
125 E Whitner Street
Anderson, SC 29624

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:

Kelsey Jowers: Camera 1 + audio:
Zack Freeman: Camera 2 (OSMO) / Equipment Manager
Katie Cook: Interviewer/ Director / Producer:
David Trotter: Editor