Imagine…recording a 360 Video? It is an amazing video production process that leverages lots of cameras to record simultaneously, 360 degrees. The idea is to allow the audience to experience the video and be able to take a 360 degree virtual tour while the video is playing.
I was sitting in my Wednesday night prayer group sharing stories of how God has spoken to us this week, sharing perspective of what it means to be grounded. We are taking part in a long discussion surrounding the book “Grounded” by Diana Butler Bass. We spent time going around the room sharing our thoughts and experiences. It is this story I am about to share, bringing me to the next section of Quint Studer’s book “Hardwiring Excellence.”
Over the next few months, I am going to be writing and reflecting on a wonderful book I have read numerous times, “Hardwiring Excellence” by Quint Studer. I have read it numerous times, even listen to the audio book on long road trips. Here is a book that is the beacon for those who lead hospitals, work in hospitals, and care about patients and employees. Quint Studer is a pioneer in patient satisfaction and laid the groundwork for all the benchmarking in patient satisfaction scores. The goal for me is to relate his teachings and methodology into a digital communication paradigm, one that is leveraging social media everyday to build relationships not only with the consumers but those inside operating hospitals.
A few months ago, we hired Mark Berry to join Gray Digital Group’s video production and content development team. I have known Mark for about two years and finally had the opportunity to leverage his whole skill set by bringing him to Gray. The best way to welcome someone is to ask him a few questions…so here ya go, welcome to Mark Berry!
I have been thinking a lot lately about the business behind content and how it has become more important everyday to truly tell our story. We are finding more and more every day, content is your communications’ most equitable position; the more you tell, the more you share, the more you have in the content cue, the larger the brand bucket for your organization.
Sometimes capturing moments does not necessarily mean we disregard other perspectives. Do you ask your self…which images do you choose to share and which images do you choose to disregard? Do you save the disregarded images to revisit at a later time? Do you spend time reviewing the images that were not made public? Are the images you share those that paint a perception of your reality that necessarily disregard an untold truth, bringing a larger texture to broader narrative?
