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Investing in a healthier, skilled workforce?

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As many of you know…I am drawn to the story of the un-insured here in South Carolina. Each person I meet, each interview I sit through, each image I capture…I am reminded where I was a few years ago.

There is a massive, polarizing conversation right now surrounding health care, access to care, and american rights vs/ patient rights. The one area that has me most sympathetic are those who are struggling each day to pay the rent, pay to put clothes on their children’s backs, work, and have access to quality health care.

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25 Stories for 25 Years – Comprehensive Content Strategy Through Storytelling #AIM25Years

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Telling 25 Years of Stories…that sounds like a lot! It was a bit overwhelming, but a huge opportunity to embrace a powerful narrative right here in Anderson, SC. I was hired to help find, tell, and share 25 stories for 25 years…and what I found were passionate stories told by passionate people!

It is hard to completely wrap our heads around what it means to operationalize a digital content strategy. There are so many barriers to execution, ranging from the operational portion of generating content, finding unique stories that are consumer friendly, training people to share unique narratives, and even just getting the written word on digital paper.

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Be patient when wanting to help #SCFlood – It will be a marathon!

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Facebook Signal displaying posts related to #SCFlood – October 6, 2015

I have been sitting watching the television news feeds and social media outlets, and I all I can think of is Hurricane Katrina. I am not making this comparison based on response, type of storm, or the types of people impacted…I am basing my comparison from the images and similar flooding narratives.

I was one of the first to fly over Hurricane Katrina’s destruction and capture aerial imagery just a few days after the storm passed. What I witnessed from the helicopter reminds me of the flooding in Columbia. Lots of water, dams breaking, lots of homes under water, and lots of efforts to evacuate in real time as each of the dams broke.

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Community Management/Managers: Do we take ourselves too seriously?

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I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)?

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Move over breast cancer, domestic violence is a growing trend! Trade Pink for Purple!

Did you hear, once again South Carolina ranks #1 in rate of women murdered by men. This new data was released just a few weeks before October, which is Domestic Violence Awareness Month. Did you also know that October is Breast Cancer Awareness Month?

Yes…you will see pink everywhere from products in the grocery store, fountains in downtowns, major state/federal buildings colored pink…we will be pink washed in jut a few days.

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