Jeff Bennett, known as The Pound Cake Man, started baking cakes about twenty years ago and now serves cakes to people all over the upstate. His physical bakery is located in the heart of Clemson, SC, but he also has a food truck that can be found in various locations around Upstate South Carolina. He started baking pound cakes while he was in the video business and bought his truck about five years ago to serve his cakes to the community. In addition to his bakery in Clemson, he is planning on opening a location in Greenville and Anderson.

He created his business with the community in mind. He cares about the community, and because of his customers’ suggestions, he now serves over eighty flavors of cake with gluten-free, dairy-free, and vegan options available.

Jeff Bennett offers this piece of advice: “If you have an idea, just go for it.” His business and the success it has experienced show the benefits of taking a dream or an idea and putting in the effort to make it happen.

Make sure to stop by The Pound Cake Man Bakery or visit the food truck for some of the best pound cake in the Upstate!

The Pound Cake Man Bakery
530 Old Greenville Hwy
Clemson, SC 29631
https://www.lbcakes.com/
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Instagram

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team
Cara Johnson: Producer/Camera Operator/Editor
Savannah Huskey: Assistant Producer/Camera Operator/Interviewer
Ryan Gundersen: Camera Operator/Editor
Adam Crawford: Camera Operator/Editor
Bobby Rettew: Professor & Executive Producer

Kakalaki Kids is a children’s resale and retail clothing boutique located in Downtown Anderson. They offer a way for mothers to donate and recycle old clothing and purchase retail clothing as their children grow.
This business was opened in March of 2019 by Lisa Rumsey. She loves to serve the community through her business. Her main goal with this boutique is to “meet the need,” whether that is selling retail clothing, donating clothing to people in need, or simply providing a safe place where moms can come in and see the light and love of Christ.

Lisa Rumsey was so sweet and welcoming, and we enjoyed getting to talk with her and learning more about her small business. Her servant’s heart was apparent through her enthusiasm and genuine care that she showed for this store and the community.

Don’t forget to stop by Kakalaki Kids for your children’s clothing needs!

Kakalaki Kids
1405 North Main Street
Anderson, SC 29621
https://kakalaki-kids.business.site/
Facebook Page
Instagram

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team
Cara Johnson: Producer/Camera Operator/Editor
Savannah Huskey: Assistant Producer/Camera Operator/Interviewer
Ryan Gundersen: Camera Operator/Editor
Adam Crawford: Camera Operator/Editor
Bobby Rettew: Professor & Executive Producer

Ladies on Main is a consignment boutique in downtown Anderson. Linda and Bryan Fulmer opened their doors right before the pandemic shut down, but have created a brand that made them successful as a business. Ladies on Main specializes in the reselling of gently used clothes to all markets in the Anderson community.

Ladies on Main
120 N Main Street
Anderson, SC 29621
https://ladiesonmain.shop

Linda is very passionate about her business, I could see that from the interview I did with her. She and her team have worked very hard to be successful in the midst of the COVID-19 Pandemic. Getting to know Linda and how her community and customers helped keep her business afloat made shopping at Ladies on Main even more enticing.

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:
Hannah White, Camera operator and Editor
Rahim Jenkins, Editor
Sarah-Beth Arnold, Producer and Camera operator

Market Theatre of Anderson specializes in theatre effects and production. They help people express themselves through the arts in affordable, high quality performances. They promote the arts to inspire others through the theatre.

The Market Theatre of Anderson
110 Federal Street, Suite 6
Anderson, SC 29625
https://markettheatre.org

Producing this video for the Market Theatre was a test of our ability to use our video skills to tell a story. We were very thrilled to be a part of a team and support Bobby Rettew’s vison of small businesses during Covid-19.

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:
Hannah White, Camera operator and Editor
Rahim Jenkins, Editor
Sarah-Beth Arnold, Producer and Camera operator

Mama Penn’s, serving Anderson for 50 years, is a local restaurant featuring “Real Southern Cooking,” with a focus on quality food and service. Through the Anderson Strong Campaign, Mama Penn’s overcame the Covid pandemic through hard work, determination, and loyalty of their customers.

Mama Penn’s
2802 N Main Street
Anderson, SC 29621
https://www.mamapenns.com

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:
Kayleigh Jamison: Interviewer/Camera Operator
Rylee Brtek: Producer
Aaron Bennett: Editor/Camera Operator
Spencer Snow: Second Camera Operator/B-roll

The Jo Brown Senior Center is Anderson County Government’s tax payers investment into our active aging senior population. We are part of Parks, Recreation & Tourism. They are enriching the lives of Anderson County’s aging adults everyday. Seniors can get involved in several different ways, such as line dancing, TOPS, and bridge.

The Jo Brown Senior Center
101 S Fant Street # A
Anderson, SC 29624
https://www.andersoncountysc.org/work-live/for-residents/senior-citizens/

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:
Kayleigh Jamison: Interviewer/Camera Operator
Rylee Brtek: Producer
Aaron Bennett: Editor/Camera Operator
Spencer Snow: Second Camera Operator/B-roll

Say hello to our friend Lauren James, owner of The Olive Shoe near Carolina Wren Park. What started as a graphic design side hustle became a full-time business venture during the pandemic. Check out her story and visit her store the next time you’re in Downtown Anderson! #andersonstrong

The Olive Shoe
125 E Whitner Street
Anderson, SC 29624
https://shop.theoliveshoe.com

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:
Kelsey Jowers: Camera 1 + audio:
Zack Freeman: Camera 2 (OSMO) / Equipment Manager
Katie Cook: Interviewer/ Director / Producer:
David Trotter: Editor

Katharine Marie Weddings is a bridal boutique and wedding planning company located in downtown Anderson. This company is dedicated to helping every bride that walks through their doors make easy decisions and lifelong memories surrounding their big day.

This business was started in 2019 by Allie Walker, an Anderson, SC native who followed her dreams into the wedding business. The business was created in honor of her great, great aunt whose name was Katharine and her late mother whose middle name was Marie.

Katharine Marie Weddings not only serves the community with their wedding services, but with their heart as well. With a commitment to leaving legacies beyond the wedding day, they financially support one local and one international charitable organization. Locally, they support Haven of Rest Women’s Program located in Anderson, SC. They also support Humanity and Hope United Foundation in Honduras.

Allie Walker was very welcoming, and it was a pleasure meeting her and telling her story. It was a great opportunity getting to work with a local business and make connections within the community.

Be sure to stop by Katharine Marie Weddings in downtown Anderson for all your wedding needs, from a wedding planner to the perfect dress!

Katharine Marie Weddings
211 E Benson St
Anderson, SC 29624
https://www.katharinemarieweddings.com/

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:
Lindsey Alexander: Producer
Greyson Schleimer: Camera Operator/Editor
Ashley Caputo: Camera Operator/Producer
Amanda DeLong: Interviewer/Producer

Developmental Center For Exceptional Children (DCEC) was established in 1974 and is the only preschool/Day Center that serve children living with disabilities in a setting designed to meet their individual needs. Anderson, Pickens, and Oconee Counties.

At DCEC our mission is to serve children living with disabilities in a setting designed to meet their individual needs. We coordinate with parents, guardians, teachers, therapists, and doctors to provide appropriate instruction and a safe and encouraging environment, so these exceptional children have exceptional futures.

Developmental Center For Exceptional Children (DCEC)
1100 W Franklin St,
Anderson, SC 29624
(864) 260-4546
https://dcecandersonsc.com

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:
Caroline Fowler: Produer/Camera Operator
Ridge Rogers: Video Editor
Abby Dunson: Produer/Camera Operator

Electric City Brewing is a small batch craft brewery, coffee roaster, and speciality shop located in the heart of downtown Anderson. The business that once began in a small garage is now located in the former Cox Oil Company building.

Electric City Brewing
109 E. Calhoun Street
Anderson, SC 29621
https://www.electriccitybrewing.co/

This video story was crafted and produced by digital media students from Anderson University’s Communication Program. As an Assistant Professor of Communication and owner of Rettew Creative, Bobby Rettew led a team of students in the COM 351 Corporate Video Production class to create these stories. This project provided a unique opportunity where students were able to leverage their technical video production skills along with enhancing their soft skills by interacting with clients and connecting with the downtown Anderson business community.

Each class Bobby Rettew shares, “Video production is more than the technical knowledge necessary to capture the story, but also the culmination people management skills and the ‘Tetris’ game of managing all the stakeholders calendars. To find and tell stories, you must know how to work with people and meet them where they are!”

Anderson University Production Team:
Micaela Jack: Producer/Editor
Grace Ann Vargo: Producer/Camera Operator
Grace Nicklas: Producer/Camera Operator