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Nurse-Family Partnership is more than a job, it’s a calling

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Nursing is more than a job…it is a passion. I fully understand this statement first hand, I am a product of a nurse’s salary growing up. I remember my mother as a nurse from the moment I could tie my shoes, she taught me right from wrong from a nurse’s lens.

My mom is now a Nurse Practitioner who put herself through school while I was in high school. She graduated with her BSN two years before I graduated from high school. She put herself through graduate school and then put me through graduate school. Nursing is a part of my DNA.

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Storytelling, Apple, and Anderson University

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There is nothing more exciting than to see one of your clients being recognized by world wide brand. I was asked to join our friends at Anderson University to watch a special announcement. On Thursday, February 12th, Apple came to Anderson University to present a special recognition.

Anderson University’s Henderson Auditorium was packed with faculty, staff, students, community leaders and they had a few special guests on stage. Two representatives from Apple came to present Anderson University with the Apple Distinguished School designation for 2014-16.

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Say yes to storytelling and no to brand journalism!

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I have been thinking about this idea of “brand journalism”. I think it is funny terminology that is almost a paradox, conflicting, and has no merit to the pairing of the two words.

A few weeks ago, I was sitting in a group discussion and one of the ladies from our church looked me and asked, “Bobby…I am trying to figure out exactly what you do.” I had always told people I am a storyteller and I work with organizations to find and tell stories.

This past week, she asked me again, “Bobby…I still am trying to figure out what you do.” I replied jokingly, and with a bit of a smirk in my tone, “sometimes I wonder the same thing.” One of my friends, noticing I need some help in this conversation, pepped up and and helped me with a response, “I think he is a brand journalist, he helps brands tell stories.”

At first, I thought her response sounded smart…but something did not seem right. What are the ethics in brand journalism?

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#DigitalHealth Mini MBA Certificate Program at Clemson

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I’m very excited to share with you something I have been working on for quite some time.

We have all been very busy at the Social Health Institute developing a Mini MBA Certificate Program with our friends at Clemson University. A year in the making, this six-course offering provides a unique approach to deliver thought leadership in the space of digital communication, social media communication and healthcare business management.

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Just turn around and listen…then be patient! #storytelling

The Sarah's - SC Mission 2014

Meet the two Sarah’s that attended SC Mission 2014.

It is one of the hardest things to do…to just turn around, listen, and trust our instincts. Major events allow communicators to tell rich stories. Many times we focus more time on the event and less time on the people attending the events.

Planning is key!
For the last few years, I have been capturing and telling stories of the un-insured in South Carolina. Each year I help document SC Mission…but this year was different…it was time to really find a good story.

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Remembering and Re-living Hurricane Katrina

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Here I lay in bed thinking, nine years ago Saturday…I was boarding a plane for Houston. Katrina was slamming into New Orleans and I was on a plane with a bunch of my colleagues…headed right into the aftermath.

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The Urgency of Inspiration – Finding Content Advocates

caravaggio_Inspiration-of-st-matthewAs an undergraduate student at Clemson University, I majored in Mathematics and worked on a minor in Art and Architectural History. It appealed to my desire to blend my creative pursuits with my interests in mathematical proportions. One of the artists we studied was Michelangelo Merisi da Caravaggio. He was a religious painter, one that many times spoke to my soul, especially inside a public institution like Clemson.

In the mail today was a package that made me think back to my undergraduate days…and even challenged me to connect with my work today as a communicator.

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Focusing the Lens on the Audience and the Story

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Look at the image above. I love this image! Meet Miles Thomas Haren…son to Tom and Jennifer Haren. This is their third child and the first boy our family has seen in a few generations.

Miles is my little nephew and I spent the afternoon helping Tom and Jennifer take his newborn pictures. Tom used to be a baseball player, catcher for Erskine College. You can see in the picture above his bat and glove from his college days.

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