fbpx

We are the storytellers from inside our organization!

blog-be-a-storyteller
I was sitting and meeting with a dear friend…and a great client. We were chatting about an upcoming group of projects, talking about the creative approach, budgets, logistics, etc. The more we talked, the more we began critically thinking about the visual message, the scripting, and the overall impact.

Read More

One easy step to create clickable video content for Facebook!

blog-facebook-video

I have you noticed video auto-playing in Facebook when using your laptop, desktop computer, or even your mobile device like a tablet or smartphone. I have noticed the these auto-play videos on my iPad, iPhone, and my desktop using my MacBookPro.

The videos that are auto-playing are those uploaded directly to Facebook. This auto-play initiative is also a part of Facebook’s Premium Video Ads offering set to release to brands this fall, possibly October.

Read More

Why are we using Hashtags? Really?

Why are we using them? Are they fun? Are the cute? Are they just what we do…hashtag everything?

They were meant originally to help organize conversations, allowing like minded people to connect inside conversations. Now…there is a hashtag for everything…just because.

Read More

Why it is necessary to have a commenting policy for #Hashtag chats!


I am not sure what Payne Stewart has to do with #blogchat, but it was a part of a verbal spat during the Twitter chat on Sunday, June 15, 2015. I was sitting watching television while following the chat when this little verbal disagreement broke out. Nothing more than a few heated words, but still this raised a concern for me. Why, I have help clients build communities using hashtag chats. I would hate for something like this to unfold during one of my client’s Twitter chats…but it could happen.

Read More

Digital agencies claim they can tell stories…be skeptical!

More and more digital agencies are seeing the need for an added value proposition…digital storytellers. These are people that understand visual storytelling, video production, and content development and marketing.

They are selling these services as tactics. Yes…we are finding they are selling services in addition to their web strategies…they can create video, they can create a Facebook page, they can write copy. Pat them on the back and buy ’em a drink.

They have hired a video editor, a videographer, a social media consultant and sell it as an added offering. Yep…but execution is lack luster. They are selling tactics without meat to the strategy.

Read More

Stories of Passion or Passionate Storytelling? #Porsche #B59

porsche-blog-video
A friend sent me this video the other day and I was completely intrigued. His note to me…

Reed Smith says:
“I love cars… this is a great example of a really cool car. But they chose to talk about the car though the owners not just simple telling you about the car.”

The link he sent me included the video above and comeback ground information about this story and the Porsche 911 B59.

Read More

#Storytelling –> Texture is Connectivity

I was up late reading and stumbled across this article about a photoessay by Photographer Nancy Borowick sharing her story…both of her parents fighting cancer. No…this is not a story of one of her parents fighting cancer and the other standing along side as a support system. BOTH of her parents have cancer and BOTH are fighting cancer simultaneously.

Read More

Do you have a little over 13 minutes? #storytelling

cbs-congo-story

Many wonder if storytelling is alive and well during primetime television especially with news organizations. I have been a huge fan of 60 minutes for years. One of the main reasons…their ability to tell a wonderful story combining so many story-lines into one final piece.

Read More

What is “Good Content”?

So my friend Dr. V has tackled a question I  think many of us are trying to figure out: What is content?

He shares his thoughts (original blog post):

“Content is retrievable information that can be consumed. It’s stuff that can be heard, seen, shared, curated and commented upon.

Content is a human creation, something translated from the realm of the mind into some tangible form. This could be an idea shaped into a piece of writing or a scene uniquely captured as an image or video. The subjective process of translation is how the view of the mind’s eye becomes content.

Read More