Yes…500 homes! Can you imagine building a home, two homes, or even 500 homes?
500 homes represent 500 families who have been impacted through safe, & energy-efficient, affordable housing in the state of South Carolina– that’s 500 stories of true life change. All this organized, cultivated, and executed by an amazing organization called Homes of Hope in Greenville, SC.
We had a tremendous opportunity to help tell three stories and help share this excitement. First, we created a promotional video showcasing the 500th home celebration.
Yes…stop it. No one wants to hear your rants and dialogue? Just because you have an iPhone and video camera…it just is not working. People want more than you flapping your lips and ranting your thoughts on Facebook and Instagram.
I feel the old newsroom junkie in me coming out in this rant. My old news director used to preach to us…do not let me see your talking head during your live shots. People want you to show and tell, give the audience the opportunity to explore the story visually.
In January we had the opportunity to meet Brittany Speed, a survivor of domestic violence. We sat down to capture her story and we were amazed with her path, how she came to Safe Harbor, and how her story is empowering others.
Our friends at Safe Harbor asked us to capture, tell, and share Brittny’s story as a featured video for their March event called Fashion with a Passion.
Nursing is more than a job…it is a passion. I fully understand this statement first hand, I am a product of a nurse’s salary growing up. I remember my mother as a nurse from the moment I could tie my shoes, she taught me right from wrong from a nurse’s lens.
My mom is now a Nurse Practitioner who put herself through school while I was in high school. She graduated with her BSN two years before I graduated from high school. She put herself through graduate school and then put me through graduate school. Nursing is a part of my DNA.
There is nothing more exciting than to see one of your clients being recognized by world wide brand. I was asked to join our friends at Anderson University to watch a special announcement. On Thursday, February 12th, Apple came to Anderson University to present a special recognition.
Anderson University’s Henderson Auditorium was packed with faculty, staff, students, community leaders and they had a few special guests on stage. Two representatives from Apple came to present Anderson University with the Apple Distinguished School designation for 2014-16.
I have been thinking about this idea of “brand journalism”. I think it is funny terminology that is almost a paradox, conflicting, and has no merit to the pairing of the two words.
A few weeks ago, I was sitting in a group discussion and one of the ladies from our church looked me and asked, “Bobby…I am trying to figure out exactly what you do.” I had always told people I am a storyteller and I work with organizations to find and tell stories.
This past week, she asked me again, “Bobby…I still am trying to figure out what you do.” I replied jokingly, and with a bit of a smirk in my tone, “sometimes I wonder the same thing.” One of my friends, noticing I need some help in this conversation, pepped up and and helped me with a response, “I think he is a brand journalist, he helps brands tell stories.”
At first, I thought her response sounded smart…but something did not seem right. What are the ethics in brand journalism?
I’m very excited to share with you something I have been working on for quite some time.
We have all been very busy at the Social Health Institute developing a Mini MBA Certificate Program with our friends at Clemson University. A year in the making, this six-course offering provides a unique approach to deliver thought leadership in the space of digital communication, social media communication and healthcare business management.
I just watched a Facebook post come across my news feed from a hospital employee. They were sharing a story from the local news paper’s website praising a hospital’s initiative. We see this everyday, employees and brand ambassadors sharing stories online, specifically recognizing their workplace.
Meet the two Sarah’s that attended SC Mission 2014.
It is one of the hardest things to do…to just turn around, listen, and trust our instincts. Major events allow communicators to tell rich stories. Many times we focus more time on the event and less time on the people attending the events.
Planning is key!
For the last few years, I have been capturing and telling stories of the un-insured in South Carolina. Each year I help document SC Mission…but this year was different…it was time to really find a good story.
Here I lay in bed thinking, nine years ago Saturday…I was boarding a plane for Houston. Katrina was slamming into New Orleans and I was on a plane with a bunch of my colleagues…headed right into the aftermath.
Meet my friend Sarah…I met her this past Friday at the SC Mission 2014 event in Columbia, SC. She is 62 to years old, walks with the assistance of a cain, and needed glasses. Yes…her vision is not good, but she knew that if she could find her way across Columbia…she could have the opportunity to get a new pair of glasses.
As an undergraduate student at Clemson University, I majored in Mathematics and worked on a minor in Art and Architectural History. It appealed to my desire to blend my creative pursuits with my interests in mathematical proportions. One of the artists we studied was Michelangelo Merisi da Caravaggio. He was a religious painter, one that many times spoke to my soul, especially inside a public institution like Clemson.
In the mail today was a package that made me think back to my undergraduate days…and even challenged me to connect with my work today as a communicator.
Look at the image above. I love this image! Meet Miles Thomas Haren…son to Tom and Jennifer Haren. This is their third child and the first boy our family has seen in a few generations.
Miles is my little nephew and I spent the afternoon helping Tom and Jennifer take his newborn pictures. Tom used to be a baseball player, catcher for Erskine College. You can see in the picture above his bat and glove from his college days.
There is something awesome about these pictures…something so normal. This is my brother-in-law, sister-in-law and their children. They just had their third child. These pictures showcase their most recent appointment with the physician that delivered their third child, baby Miles.
Here we have one doctor’s visit with lots of smiles.
I was sitting and meeting with a dear friend…and a great client. We were chatting about an upcoming group of projects, talking about the creative approach, budgets, logistics, etc. The more we talked, the more we began critically thinking about the visual message, the scripting, and the overall impact.