I have you noticed video auto-playing in Facebook when using your laptop, desktop computer, or even your mobile device like a tablet or smartphone. I have noticed the these auto-play videos on my iPad, iPhone, and my desktop using my MacBookPro.
The videos that are auto-playing are those uploaded directly to Facebook. This auto-play initiative is also a part of Facebook’s Premium Video Ads offering set to release to brands this fall, possibly October.
Why are we using them? Are they fun? Are the cute? Are they just what we do…hashtag everything?
They were meant originally to help organize conversations, allowing like minded people to connect inside conversations. Now…there is a hashtag for everything…just because.
I am not sure what Payne Stewart has to do with #blogchat, but it was a part of a verbal spat during the Twitter chat on Sunday, June 15, 2015. I was sitting watching television while following the chat when this little verbal disagreement broke out. Nothing more than a few heated words, but still this raised a concern for me. Why, I have help clients build communities using hashtag chats. I would hate for something like this to unfold during one of my client’s Twitter chats…but it could happen.
Look above…that is the number of school shootings since Sandy Hook Elementary School incident. That is 74 school shootings since December 14, 2012.
The biggest debate right now:
I have one for you…how about the access to media, social media, and the velocity of the social share. We are content consumers…actually we are hungrier than a pack of wolves in the middle of winter. We crave content, we crave to share, we crave to be the one to post it to our news feeds…first.
Here is a tweet from Governor Nikki Haley concerning education reform in South Carolina on July 9, 2014.
This one tweet became an instant case study for every social consultant, pr manager, and crisis communication manager.
This has become an example or even a great leading discussion to consider the following:
Did you watch the keynote address from Apple’s #WWDC14 opening day? Did you happen to see the first video before anyone walked onto the stage? I did and I was inspired.
How many story-lines can you list while watching this video? Here is what I came up with…I was typing in real time as watched and listened this video.
So I found this on a pr/marketing firm’s website…and I think they raise an interesting question. Let’s look at this statement:
“Successful companies tell their stories well. Multiple channels today allow for storytelling on many levels. Our team helps clients tell those stories in the traditional way as well as through the digital and social media channels. It’s one thing to get good publicity and another to leverage it. We also help clients navigate the choppy waters of storytelling in less than ideal situations. Our advice to clients is simple: Tell your own story (good, bad or ugly) and tell it fast or someone else will.”
Yes…so who is telling your story? You? Your organization? The people in the organization? What is a good story?
So my good friend Olivier Blanchard shared a post I wrote on Facebook (seen above) and this generated a pretty interesting discussion. So I thought I would share a few of the comments and my responses.
Cémanthe – you know…I 100% agree…I am tired of the industry using this buzzword –> “Storytelling”…it actually pisses me off…thus the point of this article.
Love this…
“A storyteller is spinner of yarns, a teller of tales, a bard, minstrel, rhymer or raconteur who delights in audiences and attentive faces that ask, “what’s next?” Storytellers play their part in delivering lessons to society, they create communities by bringing people together in a shared experience. Storybook reading has a focus on the book and the pictures. Storytelling eliminates that object that comes between the teller and the audience.”
Image from www.incourage.me/inrl-countdown
Quote is from www.utsandiego.com/news/2014/Mar/21/storytelling-jessica-baris
There are two videos that have truly impact me the last few weeks…so I really wanted to share. These are for the mothers in my life and to the many mothers out there.
For you single moms…for those Linda’s of the world…the Mom of my world!
This is for those single moms, that have sacrificed, have done it all of their children…when the odds were stacked up…you were more entrepreneurial than any high net-worth millionaire. You innovated, you scaled, you found ways to make it all happen…against all odds. You did not do it for the money…you did if for love.
In 2012 I was struck, hit upside the head, and right in the chest with the news of a friend who had been murdered. I had worked along side her to help create an event called Ecoplosion. She worked for Clemson University in the Master of Real Estate Development Program and was a crucial part of putting together a big economic development event in Greenville, SC. Her name is Marge Putnam.
I was struck in the head and in the chest. It knocked the breathe out of me to learn that this beautiful woman, mother, grandmother, community leader was killed by her husband who then killed himself.
A friend sent me this video the other day and I was completely intrigued. His note to me…
Reed Smith says:
“I love cars… this is a great example of a really cool car. But they chose to talk about the car though the owners not just simple telling you about the car.”
The link he sent me included the video above and comeback ground information about this story and the Porsche 911 B59.
I was up late reading and stumbled across this article about a photoessay by Photographer Nancy Borowick sharing her story…both of her parents fighting cancer. No…this is not a story of one of her parents fighting cancer and the other standing along side as a support system. BOTH of her parents have cancer and BOTH are fighting cancer simultaneously.
Many wonder if storytelling is alive and well during primetime television especially with news organizations. I have been a huge fan of 60 minutes for years. One of the main reasons…their ability to tell a wonderful story combining so many story-lines into one final piece.
So my friend Dr. V has tackled a question I think many of us are trying to figure out: What is content?
He shares his thoughts (original blog post):
“Content is retrievable information that can be consumed. It’s stuff that can be heard, seen, shared, curated and commented upon.
Content is a human creation, something translated from the realm of the mind into some tangible form. This could be an idea shaped into a piece of writing or a scene uniquely captured as an image or video. The subjective process of translation is how the view of the mind’s eye becomes content.
The shift has happened and a brave new world is opening for the way I capture and tell stories. For years, I have been trying to find a new way that combines my love for digital images and motion into one platform for digital photojournalism.
I have always tried to purchase cameras that match the workflow where I was trained; ENG or electronic news gathering. The equipment I always purchased matched the tools in the television news realm of ENG. Remember, I used to be a television new photojournalist. Television news cameras, audio, and lighting workflows was one of efficiency regardless of the situation.