Social Media Blog Posts - Page 4 of 20 - Bobby Rettew

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The Urgency of Inspiration – Finding Content Advocates

As an undergraduate student at Clemson University, I majored in Mathematics and worked on a minor in Art and Architectural History. It appealed to my desire to blend my creative pursuits with my interests in mathematical proportions. One of the artists we studied was Michelangelo Merisi da Caravaggio. He was a religious painter, one that many times spoke to my soul, especially inside a public institution like Clemson.

In the mail today was a package that made me think back to my undergraduate days…and even challenged me to connect with my work today as a communicator.

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Focusing the Lens on the Audience and the Story

Look at the image above. I love this image! Meet Miles Thomas Haren…son to Tom and Jennifer Haren. This is their third child and the first boy our family has seen in a few generations.

Miles is my little nephew and I spent the afternoon helping Tom and Jennifer take his newborn pictures. Tom used to be a baseball player, catcher for Erskine College. You can see in the picture above his bat and glove from his college days.

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Positive Culture of Sharing in #Healthcare

There is something awesome about these pictures…something so normal. This is my brother-in-law, sister-in-law and their children. They just had their third child. These pictures showcase their most recent appointment with the physician that delivered their third child, baby Miles.

Here we have one doctor’s visit with lots of smiles.

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One easy step to create clickable video content for Facebook!

I have you noticed video auto-playing in Facebook when using your laptop, desktop computer, or even your mobile device like a tablet or smartphone. I have noticed the these auto-play videos on my iPad, iPhone, and my desktop using my MacBookPro.

The videos that are auto-playing are those uploaded directly to Facebook. This auto-play initiative is also a part of Facebook’s Premium Video Ads offering set to release to brands this fall, possibly October.

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Why are we using Hashtags? Really?

Why are we using them? Are they fun? Are the cute? Are they just what we do…hashtag everything?

They were meant originally to help organize conversations, allowing like minded people to connect inside conversations. Now…there is a hashtag for everything…just because.

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Why it is necessary to have a commenting policy for #Hashtag chats!

I am not sure what Payne Stewart has to do with #blogchat, but it was a part of a verbal spat during the Twitter chat on Sunday, June 15, 2015. I was sitting watching television while following the chat when this little verbal disagreement broke out. Nothing more than a few heated words, but still this raised a concern for me. Why, I have help clients build communities using hashtag chats. I would hate for something like this to unfold during one of my client’s Twitter chats…but it could happen.

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Another school shooting…social narcissism adding fuel to digital media fire.

Look above…that is the number of school shootings since Sandy Hook Elementary School incident. That is 74 school shootings since December 14, 2012.

The biggest debate right now:

2nd Amendment
Access to guns

I have one for you…how about the access to media, social media, and the velocity of the social share. We are content consumers…actually we are hungrier than a pack of wolves in the middle of winter. We crave content, we crave to share, we crave to be the one to post it to our news feeds…first.

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What can we learn from this Governor Nikki Haley #Education Tweet?

Here is a tweet from Governor Nikki Haley concerning education reform in South Carolina on July 9, 2014.

This one tweet became an instant case study for every social consultant, pr manager, and crisis communication manager.

This has become an example or even a great leading discussion to consider the following:

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Digital agencies claim they can tell stories…be skeptical!

More and more digital agencies are seeing the need for an added value proposition…digital storytellers. These are people that understand visual storytelling, video production, and content development and marketing.

They are selling these services as tactics. Yes…we are finding they are selling services in addition to their web strategies…they can create video, they can create a Facebook page, they can write copy. Pat them on the back and buy ’em a drink.

They have hired a video editor, a videographer, a social media consultant and sell it as an added offering. Yep…but execution is lack luster. They are selling tactics without meat to the strategy.

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#Storytelling –> Texture is Connectivity

I was up late reading and stumbled across this article about a photoessay by Photographer Nancy Borowick sharing her story…both of her parents fighting cancer. No…this is not a story of one of her parents fighting cancer and the other standing along side as a support system. BOTH of her parents have cancer and BOTH are fighting cancer simultaneously.