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Shifting Your Digital Ad Budget —> Match Ad Dollar Spend With Content Curation Investment

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The role of B2B digital communications has challenged me in so many ways, every day as a storyteller. I am attracted to the projects that brings audiences new places to explore, learn, feel, connect, and share. I have struggled to think through the marketing lens, actually…it is quite hard for me.

Over the last year, we have been working with groups ranging from large national clients to smaller business/organizations…and many things are ringing with the same tune. Digital marketing is a lot of damn work because people just do not like digital ads. We have to tell stories and put digital ad dollars being content for more effecting impact.

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Concerns of Auto-Pilot Mode of Scheduling, Digital Automation, and Digital Ad Buys

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The time is now! Telling rich stories has become ever more important in the world of organic storytelling. It is providing a much needed balance to digital content marketing efforts inside agencies and inside organizations. With more and more access to digital marketing tools and automation, the temptation is to put more thrust behind reach rather than substance.

We are finding more and more groups and willing to jump the digital ad buys quickly and begin to ignore the far reaching sustainable efforts of organic storytelling they have built.

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The truth behind the on-camera interview

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It was just the other day as a storyteller and I sat through another amazing interview…an interview that not only brought me to tears, but the people around me. Laneika is a more than a domestic violence survivor and her story is one of purest of crystal balls…you have to carefully take care of her story or it will slip through your fragile fingers and crash all upon the floor.

Storytellers have a tremendous burden, one of not only crafting the story…but finding the right characters and helping them find the right words at the right time. It is a special dance and we carefully step around the ballroom. The largest part of that dance, those steps, is finding the path through the interview.

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