Yes…500 homes! Can you imagine building a home, two homes, or even 500 homes?
500 homes represent 500 families who have been impacted through safe, & energy-efficient, affordable housing in the state of South Carolina– that’s 500 stories of true life change. All this organized, cultivated, and executed by an amazing organization called Homes of Hope in Greenville, SC.
We had a tremendous opportunity to help tell three stories and help share this excitement. First, we created a promotional video showcasing the 500th home celebration.
Yes…stop it. No one wants to hear your rants and dialogue? Just because you have an iPhone and video camera…it just is not working. People want more than you flapping your lips and ranting your thoughts on Facebook and Instagram.
I feel the old newsroom junkie in me coming out in this rant. My old news director used to preach to us…do not let me see your talking head during your live shots. People want you to show and tell, give the audience the opportunity to explore the story visually.
In January we had the opportunity to meet Brittany Speed, a survivor of domestic violence. We sat down to capture her story and we were amazed with her path, how she came to Safe Harbor, and how her story is empowering others.
Our friends at Safe Harbor asked us to capture, tell, and share Brittny’s story as a featured video for their March event called Fashion with a Passion.
Nursing is more than a job…it is a passion. I fully understand this statement first hand, I am a product of a nurse’s salary growing up. I remember my mother as a nurse from the moment I could tie my shoes, she taught me right from wrong from a nurse’s lens.
My mom is now a Nurse Practitioner who put herself through school while I was in high school. She graduated with her BSN two years before I graduated from high school. She put herself through graduate school and then put me through graduate school. Nursing is a part of my DNA.
There is nothing more exciting than to see one of your clients being recognized by world wide brand. I was asked to join our friends at Anderson University to watch a special announcement. On Thursday, February 12th, Apple came to Anderson University to present a special recognition.
Anderson University’s Henderson Auditorium was packed with faculty, staff, students, community leaders and they had a few special guests on stage. Two representatives from Apple came to present Anderson University with the Apple Distinguished School designation for 2014-16.
I have been thinking about this idea of “brand journalism”. I think it is funny terminology that is almost a paradox, conflicting, and has no merit to the pairing of the two words.
A few weeks ago, I was sitting in a group discussion and one of the ladies from our church looked me and asked, “Bobby…I am trying to figure out exactly what you do.” I had always told people I am a storyteller and I work with organizations to find and tell stories.
This past week, she asked me again, “Bobby…I still am trying to figure out what you do.” I replied jokingly, and with a bit of a smirk in my tone, “sometimes I wonder the same thing.” One of my friends, noticing I need some help in this conversation, pepped up and and helped me with a response, “I think he is a brand journalist, he helps brands tell stories.”
At first, I thought her response sounded smart…but something did not seem right. What are the ethics in brand journalism?
I’m very excited to share with you something I have been working on for quite some time.
We have all been very busy at the Social Health Institute developing a Mini MBA Certificate Program with our friends at Clemson University. A year in the making, this six-course offering provides a unique approach to deliver thought leadership in the space of digital communication, social media communication and healthcare business management.
I just watched a Facebook post come across my news feed from a hospital employee. They were sharing a story from the local news paper’s website praising a hospital’s initiative. We see this everyday, employees and brand ambassadors sharing stories online, specifically recognizing their workplace.